Mobil
Business
The aim of the course is to
give the students knowledge and understanding of the foundations
and key characteristic features of mobile business and its
implementation. Goals The goals of the course is
to familiarize the students with:
* The structural migration from e-business to m-business
* The development of mobility as a new variable for business
* The trends and drivers towards a mobile economy
* Frameworks that is useful for understanding the mobile development
* Strategical and practical cases of m-businesses The course contains the following
parts: The structural
migration from E-Business to M-Business and the trends that
is shaping the Mobile economy. The M-Business landscape and
breakthrough platform strategies. Mobile application infrastructure
and mobile portals as means of satisfying the customer and
gaining supply chain focus. Other areas covered are the next
generation of business-to-employee applications and mobile
strategy.
This is not a technical course about 3G broadband, mobile
protocols and new programming languages. It is a course to
help you understand the basics of m-business and how it could
be applied.
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